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Fabiana Owens-Ueberroth
Fabiana Owens-Ueberroth is Director of Experiences at Preferred Hotels & Resorts, where she leads research and implementation across global experiences and wellbeing initiatives. She works closely with brand and creative teams to shape concepts that feel intentional, relevant, and rooted in a strong sense of place. Originally from Brazil and now based in the U.S., her perspective is informed by international travel and a deep understanding of how today’s traveler seeks connection and meaning. Her background spans sales, airline marketing, and entrepreneurship, including founding a business focused on organization and staging. A passionate traveler, she enjoys photography, sunsets, and long walks, and finds inspiration in nature and meaningful human connection. She believes every person, place, and moment holds a meaningful story. She is married and has two young adult sons.