The Internet's Favorite Sandwich

Is Florence's viral sandwich worth the hype?

There is a Florentine sandwich that has taken the internet by storm. All’Antico Vinaio, one of Florence’s many suppliers of the beloved Schiacciata sandwich, successfully caught the eye of travelers and gastronomes and has now found a loving home on the social media feeds of people all over the world.

This viral phenomenon has led to a booming influx of hungry customers and a rapid expansion of outposts unfurling throughout Italy and the United States.

Schiacciata, often confused with focaccia, is a thin, Tuscan flatbread, simple in ingredients, versatile in use, and pleasing in flavor. Known for a crispy exterior and soft, chewy texture, its distinct composition makes it the ideal foundation for the ultimate sandwich. It is typically adorned with layers of decadent fillings, anywhere from creamy cheeses and salty cured meats to grilled vegetables and peppery greens. For those with broader palates, you can even experiment with adding truffle or hot honey. The flatbread flawlessly envelops its accoutrements without the soggy mess a sandwich often presents. Due to its relatively undemanding preparation, schiacciata was originally created as a staple nourishment among the working class. Today, the popular sandwich is anything but.

While viral information can be a great way to inspire and motivate, it can also limit us in our discoveries. This content can blind us with likes, shares, and comments, obstructing our view of gems that may be just as intriguing, if not more. The viral reputation of All’Antico Vinao may have brought the restaurant to fame, but do not be dissuaded from delving deeper into Florence’s rife food scene.

If you are inspired to try one of these famous schiacciata sandwiches, two locally raved-about options to try are Il Girone del Ghiotti and Pino’s Sandwiches. While they may not have the same viral esteem or number of outposts as All’Antico Vinaio, they still boast the freshest of ingredients and the most succulent of flavors. If you are feeling truly curious, why not try all three and compare for yourself?